Thank you for your interest in partnering with Mothers Against Concussions (MAC). Before completing this proposal form, please be sure to visit the Sponsorship Objectives and Guidelines page which outlines MAC’s standard business practice for our partners.

Contact Information and Company Background

Business Name:*
Contact Name:*
Web site:*
What is the nature of your business?*
When was your business established?*
Number of Employees?
Please list any past relationships/experiences with other charities:*
Why has your company chosen MAC as the beneficiary of your cause-marketing effort?*
Have you partnered with a local MAC office in the past or currently?*
If yes, where and how?

Promotion Details

Please describe your product or service benefiting MAC:*
Will MAC be the sole beneficiary of this promotion?*
If not, please list the other charities or beneficiaries:
What is the suggested price of your product or service?*
Where is your product or service sold?*
When will your proposed promotion selling period begin?*
When will your proposed promotion selling period end?*
If applicable, when will the product be available at retail?
*Through what channels will your product be available to consumers?
If other, please explain:
*How will your company promote the product or service?

Donation Structure:

It is important that our partners can take pride in participating in a cause-related marketing promotion that supports MAC’s mission to stop drunk driving, serve victims/survivors and prevent underage drinking. Typically, promotions benefiting MAC are structured using the guidelines below:

Guaranteed minimum donation (such as $25,000 – $100,000). This will vary depending on several factors:

  • Length of promotion
  • Type of MAC program
  • Use of MAC trademarks
  • Percentage of per product donation

Per product donation is accrued against the guaranteed minimum donation. At least 10% of the retail price or 15% of the wholesale price.

Example: During the month of March, the ABC company is going to sell a $10 shirt and donate to MAC $1.00 (or 10% of the retail price) from the sale of each shirt. The ABC company has guaranteed that it will raise a minimum of $25,000, regards of how many shirts are sold.

If the ABC company does not sell all 25,000 shirts before the promotion ends, the ABC company is still contractually required to pay the full guaranteed donation amount. MAC requires a portion of the guaranteed minimum donation at signing of the contract. Subsequent donations are required at least quarterly.

Guaranteed Minimum Donation
What would be your guaranteed minimum donation for this promotion?*
Per Product Donation
If this promotion involves a product or service, what amount will you donate?*
If other, please explain:

Disclosure Regulations

Cause-related marketing promotions that benefit MAC are regulated by the Better Business Bureau Giving Alliance Standards for Charity Accountability as well as by applicable state commercial co-venture laws. These regulations require full disclosure to the consumer regarding the benefit to the charity when donations are raised through a consumer purchase on all packaging, advertising and promotional materials in clear and unambiguous terms.